Particle.news

Download on the App Store

Big Ten Weighs $2 Billion Private-Capital Plan With New Commercial Arm, 2046 Rights Extension

The conference says it is evaluating partnerships to modernize operations.

Overview

  • The proposal would create Big Ten Enterprises to consolidate media rights, sponsorships and other revenue streams under a new commercial entity.
  • A reported 20-share structure is under discussion with equity aligned to the 18 schools, the conference and a single investor, who would receive distributions without control over scheduling, officiating or championships.
  • Schools would receive immediate nine-figure payments in a tiered format, with larger brands expected to get more, though financial details remain under negotiation.
  • League leadership is seeking near-unanimous support as Ohio State and Michigan continue discussions, with no vote taken and a decision expected in the coming weeks.
  • At least three private-capital firms have presented proposals, the Big Ten issued a statement citing the need to modernize, and Michigan regent Jordan Acker publicly opposed the concept as a sale of public assets.