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Big John Embraces Spanish Christmas Dishes in Lottoland Campaign

The campaign pairs Big John’s SpanishBritish feast with new OnePoll findings on Brits’ appetite for trying festive traditions abroad.

Overview

  • Instagram influencer John “Big John” Fisher served jamón and Pastas de España alongside a traditional turkey and told Brussels sprouts to “do one.”
  • Fisher says he is a convert and plans to add Spanish elements to his Christmas dinner every year.
  • Lottoland.co.uk linked the event to its promotion for El Gordo, commissioning a OnePoll survey ahead of the £2.4 billion Christmas draw.
  • The survey of 2,000 adults found 60% would like to spend Christmas in another country and 67% would try a local festive dish, yet 76% still rate a British Christmas dinner as best.
  • Forty percent said they would consider Japan’s KFC Christmas tradition, with the USA, Australia and Spain among the top destinations people hope to try for December 25.