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Big Brother UK Live Launch Unveils Night-One Eviction Twist on ITV2

The 25th‑anniversary run emphasizes expanded live access through nightly ITVX streams.

Overview

  • Hosts AJ Odudu and Will Best returned for the 2025 opener at 9pm on ITV2 and ITVX.
  • Minutes into the broadcast, they confirmed a launch‑night eviction, with many viewers on X calling the move “brutal.”
  • The series runs for seven weeks, followed nightly by Big Brother: Late & Live and a seven‑nights‑a‑week Live Stream on ITVX.
  • Ahead of the premiere, official images revealed the redesigned house, including the garden and the new Diary Room chair.
  • 2024 winner Ali Bromley said she has gone back to her day job and urged contestants to be themselves, as finalist Emma Morgan asked viewers to keep reactions kind.