Overview

• The live launch aired on 28 September on ITV2 and ITVX with AJ Odudu and Will Best introducing 12 new housemates.
• Viewers issued an in‑app vote to assign an 'evil eye', sending Sam, Emily and Caroline to an exit room, with the first eviction result held for the next episode.
• Early reaction on X criticized the immediate eviction as 'brutal' and the youthful line‑up for lacking age diversity.
• This 25th‑anniversary run lasts seven weeks, with Big Brother: Late & Live returning and a weekly House Guest rota featuring Danny Beard, David Potts, Angellica Bell, Harriet Rose, Chloe Burrows, Oti Mabuse and JoJo Siwa.
• ITVX reinstates the live stream seven nights a week, as producers signal the show's eyeball motif will drive early gameplay.