Overview
- ITV confirms the live launch for Sunday 28 September at 9pm on ITV2 and ITVX, with episodes airing Sunday to Friday after a 90-minute opener.
- The series runs for seven weeks, one week longer than recent ITV editions, marking the franchise’s 25th year.
- AJ Odudu and Will Best return as hosts, reflecting on the show’s revival and promising an engaging mix of housemates.
- Producers and hosts tease visible updates such as a new Big Brother eye and possibly a new diary room chair, with talk of a more mischievous tone; suggestions of returning ex-housemates are framed as hopes rather than confirmed plans.
- ITV reinstates a seven-day live stream exclusively on ITVX and brings back Big Brother: Late & Live, with Celebrity runner-up Danny Beard saying he will appear during the first full week.