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Big Brother Season 27 Reaches Nearly 26 Million Viewers with Robust Multiplatform Growth

The season ranks as CBS’s second most-watched broadcast series, topping Paramount+ unscripted offerings.

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Overview

  • Season 27 has drawn nearly 26 million unique viewers across CBS and Paramount+ since its July 10 premiere.
  • The July 10 live-plus-same-day premiere drew 2.99 million viewers, up 10% from last summer’s first installment and 29% from its second.
  • Premiere week live-plus-seven-day multiplatform viewership averaged 4.9 million, marking an 11% gain year over year.
  • Through its first two weeks, the series held a multiplatform average of 4.8 million viewers, reflecting a 9% increase from last season.
  • The show ranks No. 2 among summer broadcast series, No. 6 across combined broadcast and streaming, and stands as Paramount+’s top unscripted program and seventh overall.