Overview

• ITV2 and ITVX will air the launch at 9pm on Sunday, September 28.
• The 2025 lineup remains unannounced ahead of the premiere.
• 2024 winner Ali Bromley, now back at her forensic‑psychologist job, offered advice on Good Morning Britain from inside the revamped house.
• ITV’s teaser promises changes with the message, “The game is changing,” hinting at a refreshed format.
• Hosts AJ Odudu and Will Best named former housemates they would like to see return, though no returnees have been confirmed.