Overview

• Hosts AJ Odudu and Will Best introduced 12 housemates before a live ‘evil eye’ twist put three at risk and led to an immediate eviction decided in the Exit Room.
• The following episode brought four additional contestants into the house as producers accelerated early-game dynamics.
• Viewers criticised the lineup’s age skew toward contestants in their twenties, with some comparing the tone to Love Island.
• The series is scheduled for seven weeks with nightly Big Brother: Late & Live and a full live stream on ITVX running seven nights a week.
• ITV framed the 2025 edition as a 25th‑anniversary push with faster-moving format choices and a £100,000 prize fund.