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8h ago

Big Brother Brasil 26 Launches With Record R$5.44 Million Prize That Can Grow

Globo leverages sponsor funding to debut a globally high nominal payout.

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Overview

  • On premiere night, host Tadeu Schmidt unveiled an initial R$5.44 million prize and said the amount will accrue during the roughly 100-day season.
  • The sum shown inside the house is about double last year’s R$2.7 million award to BBB25 winner Renata Saldanha.
  • Terra reports an unnamed advertiser is doubling the previous prize, with coverage also noting pre-sold sponsorships and expectations of billion-real revenue.
  • In nominal comparisons, the BBB26 payout exceeds other Big Brother editions, including the US at $750,000 and the UK and Portugal at about 100,000 in local currency.
  • O Globo highlights that the initial prize is more than twice the Argentine league champion’s 2025 purse of $500,000, as this season opens with 23 contestants.