Big 12 Sets Record $470 Million Revenue Distribution

Revenue distribution reflects league's growth and strategic investments as it prepares for further expansion.

Ten full-share members receive reduced amounts due to inclusion of four new schools.
New members BYU, Cincinnati, Houston, and UCF each receive partial shares of $18 million.
Big 12 will expand to 16 teams with the addition of Arizona, Arizona State, Colorado, and Utah.
Revenue increase driven by larger College Football Playoff and bowl revenues, ticket sales, and sponsorships.
Settlement in House v. NCAA lawsuit will reshape athlete compensation starting 2025.