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Big 12 Rejects Memphis’s $200 Million Sponsorship Bid for Membership

Big 12 administrators declined the Tigers’ offer, leaving the school to reassess its strategy for joining a power conference.

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Overview

  • The University of Memphis proposed up to $200 million in corporate sponsorships and waived conference revenue distributions for five years to secure a Big 12 invitation.
  • Conference officials concluded the bid could not achieve the 12-of-16 supermajority vote required for expansion.
  • Memphis’s offer included a clause allowing the Big 12 to expel the Tigers after the 2030–31 season if the program failed to add sufficient value.
  • Exiting the American Athletic Conference would trigger at least a $25 million buyout, which Memphis planned to cover with support from FedEx, Lowe’s and AutoZone.
  • With its power-conference bid blocked, Memphis must explore alternative pathways to boost its national profile and revenue streams.