Big 12 Reinvents Itself with Strategic Expansion and Innovation

Commissioner Brett Yormark outlines bold moves to secure the conference's future, including private equity investments and expanded media deals.

Big 12 adds eight new schools, increasing its footprint to 10 states and four time zones.
Yormark negotiated a $2 billion media rights deal, ensuring financial stability through 2030-31.
Plans include potential private equity partnerships and exploring new TV windows beyond Saturdays.
The league's new partnerships with Microsoft and TuneIn aim to enhance engagement and visibility.
Despite losing Texas and Oklahoma, the Big 12 aims to be the deepest and most competitive conference in the nation.