Overview

• Brett Yormark’s contract as Big 12 commissioner has been extended by three years, now running through 2030.
• Yormark initially joined the Big 12 in 2022, replacing Bob Bowlsby, with a focus on proactive deal-making and expansion.
• Under his leadership, the conference secured a six-year, $2.28 billion media rights deal with Fox and ESPN, positioning it ahead of competitors like the Pac-12.
• Yormark spearheaded the addition of four schools—Colorado, Arizona, Arizona State, and Utah—in 2023, strengthening the Big 12’s membership base.
• He introduced innovations such as a conferencewide football pro day and elevated championship events, enhancing the league’s national profile.