Overview
- Speaking at an NFL-related event in Berlin, Oliver Bierhoff said selective league games abroad could help football reach new fans and generate revenue.
- He acknowledged long travel and a congested calendar as obstacles but cited MLS teams’ multi-hour flights as a workable precedent.
- Bierhoff’s perspective is informed by his role as an adviser to the New England Patriots since 2023.
- DFL executive Hans-Joachim Watzke rejected staging a Bundesliga championship game outside Germany while noting the NFL’s strong marketing as a model to study.
- Bayern president Herbert Hainer maintained that the Bundesliga belongs in Germany for domestic supporters, and no concrete proposals for overseas fixtures were announced.