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Biebers Release Angel-and-Devil Halloween Photos

The images show how the couple uses high-fashion Halloween imagery to build their family brand.

Overview

  • Their coordinated angel-and-devil shoot, which they posted on Sunday, appeared as professionally styled, editorial photos that Hailey and Justin shared on Instagram.
  • Hailey wore a white feathered bralette with oversized white wings, a halo, black shorts and heels in a look tied to her fashion sensibility.
  • Justin dressed head to toe in red with an oversized jacket, baggy trousers with a tail, a horned beanie and sunglasses and included pieces from his Skylrk label.
  • Hailey also posted an Instagram Story showing their son, Jack Blues Bieber, in a flowing white hooded cape that read as a ghost costume.
  • The posts drew mixed reactions on social media, including some comments that questioned Justin’s devil imagery in light of his public Christian faith, and they continue a multi-year pattern of the couple using Halloween for polished, family-focused branding.