Biden Targets Youth Vote With Social Media Influencer Campaign

The Biden administration plans to work with social media influencers to attract younger voters for the 2024 election.
Hundreds of influencers across the U.S. will promote Biden's record and connect his message to platforms popular with younger audiences.
A team of White House staffers will lead the effort, which could include giving influencers their own briefing room.
The strategy aims to counter former President Trump's popularity on some platforms and reach voters who don't typically follow the White House.
The campaign signals the importance of the youth vote to Democrats' success in future elections.