Overview

• President Joe Biden's approval ratings have dropped significantly among Black and Hispanic adults since his first months in office, from 86% and 63% respectively to 50% and 36%.
• Activists are struggling to find messages that will resonate with voters of color and younger voters for the 2024 elections, following a series of disappointments including attacks on voting rights and the failure of a student loan forgiveness plan.
• Democratic campaign strategists are encouraging more robust outreach to Black voters in key states, with Biden's campaign already laying the groundwork for such an effort.
• The Biden campaign is highlighting gains including delivering on broadband internet access, reducing unemployment rates, and diversifying the federal judiciary.
• Voting advocates are planning to highlight issues such as continued low unemployment, the failure of federal voting and police overhaul legislation, and statewide issues like book bans, gerrymandered districts, and abortion.