Overview

• President Biden's reelection campaign purchased ads featuring the "Dark Brandon" meme on Fox News' website during the first 2024 GOP presidential primary debate.
• The provocative ads promise to defend abortion rights if Biden wins reelection.
• Fox News was chosen strategically to reach a wider audience beyond Biden's base.
• 'Dark Brandon' originated from a meme created by young progressives to project a bold, effective Biden.
• Biden campaign merchandise featuring 'Dark Brandon' has proven very popular, driving significant revenue.