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Biathlon’s Öberg Sisters Replace Longtime Manager With Their Mother

The move formalizes a family-run operation to handle mounting off-track demands.

Overview

  • The Swedish biathletes ended their collaboration with Olle Håkansson and will employ their mother, Viktoria, full time starting this summer.
  • Hanna finished second overall in the World Cup and Elvira fourth, which brought a surge of autograph requests, media inquiries and sponsor work.
  • Viktoria plans to quit her job as a kindergarten teacher to manage their careers and travel with them on the World Cup circuit.
  • Her duties will include fan mail and all sponsor and media contacts, and she will move from a ten percent cut of earnings to a regular salary after already spending about 20 hours a week on fan mail.
  • The sisters say no specific incident led to the change and they want a more personal setup that keeps more earnings within the family.