Overview
- Heinicke published a YouTube documentary titled “Nähte aus Narben” that warns about labor abuses, environmental damage and potential chemical risks tied to fast fashion.
- She acknowledges previously promoting Shein, describing thousands of items in her home and a self-created Shein store to market the brand.
- In the film and related coverage, she reiterates an earlier apology for endorsing brands accused of child labor and inhumane working conditions.
- Diana zur Löwen counters that telling people to avoid fast fashion is unrealistic, citing higher prices for slow fashion and limited size inclusivity in secondhand options.
- Online reactions split between accusing Heinicke of being out of touch and endorsing lower-cost alternatives such as swaps, repairs, Vinted and eBay.