Overview
- Dior and Guerlain, along with SMCP’s Sandro, Maje, Claudie Pierlot and Fursac, have closed their BHV corners, with SMCP confirming exits to the store and other SGM-run sites.
- Several suppliers say persistent payment delays drove the decision, including Le Slip Français citing €125,000 outstanding and more than a year of arrears since SGM took over.
- BHV’s owner SGM disputes systemic debt for these brands and attributes the wave of departures to reputational fallout from hosting Shein’s first physical store.
- Some labels left specifically to protest Shein’s presence, while SGM says the Shein space drew more than 50,000 visitors in its first week and plans additional openings in multiple cities this month.
- Paris mayor Anne Hidalgo condemned the Shein tie-up, the government confirmed illicit items were removed after a compliance order, and employees fear a tough Black Friday and Christmas season as stands sit empty.