Overview

• ZEE5 confirmed on its official X page that it acquired Bhairavam’s streaming rights for ₹32 crore with a “powerful, intense” thriller tagline
• The Vijay Kanakamedala–directed film is a Telugu adaptation of the Tamil hit Garudan starring Bellamkonda Sai Sreenivas, Manchu Manoj and Nara Rohith
• The storyline follows three childhood friends whose bond is tested when a politician targets their village’s sacred temple land valued at about ₹1,000 crore
• After opening strongly on May 30, Bhairavam saw its box office momentum slow amid mixed responses from audiences and critics
• The move highlights the growing importance of OTT rights in Telugu cinema for recouping investments and extending a film’s lifecycle