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BGH Weighs Whether 'Miss Moneypenny' Can Block Commercial Use

Lower courts denied Werktitelschutz for the Bond character, with Amazon now pursuing the appeal.

Overview

  • The Federal Court of Justice is holding a Thursday morning hearing in Karlsruhe, and a same-day ruling is considered unlikely.
  • The dispute centers on a company marketing personal-assistant services under “Moneypenny” and “My Moneypenny,” including domains and a registered word mark.
  • The rights holder argues the character’s name is independently titelfähig and that the business use infringes those rights.
  • Hamburg’s regional and higher courts previously found the figure lacked sufficient individuality and an identity separate from the James Bond franchise.
  • The outcome could clarify when character names qualify for Werktitelschutz, with past protection recognized for Pippi Langstrumpf and Obelix.