BGH Rules Against 'Skin-Friendly' Label on Disinfectants

The German Federal Court of Justice has banned the use of 'hautfreundlich' in advertising disinfectants due to misleading implications.

The ruling follows a lawsuit by the Center for Combating Unfair Competition against the drugstore chain dm.
The court found that labeling disinfectants as 'skin-friendly' downplays potential health risks associated with biozides.
The decision was influenced by a European Court of Justice interpretation of EU regulations on biozide advertising.
The EU prohibits terms like 'non-toxic' or 'harmless' for biozide products to prevent misleading claims about their safety.
This ruling aligns with broader EU efforts to restrict misleading environmental and health claims in product marketing.