Bezos Earth Fund Commits $60M to Enhance Alternative Meat

The investment aims to improve taste, reduce costs, and boost nutritional value in a bid to support sustainable food production.

Jeff Bezos' Earth Fund is investing $60 million to improve the taste, texture, and nutritional value of alternative meats, addressing major technological barriers.
The initiative is part of a broader $1 billion commitment by the fund to transform the food industry and reduce greenhouse gas emissions.
Research centers tied to universities will be established to focus on bio-manufacturing and innovations in cell biology and engineering.
The investment responds to consumer concerns over the taste and cost of plant-based meats, aiming to make them more appealing and affordable.
Increased consumption of meat and dairy alternatives is seen as crucial for feeding the global population sustainably and curbing climate-harming emissions.