Overview

• Beyond Meat launches a new version of its Beyond Burger, featuring 60% less saturated fat and 20% less sodium, by switching to avocado oil.
• The reformulation marks the fourth generation of the Beyond Burger, representing the most significant update since its debut in 2016.
• The new burger, which also includes lentils, rice, and faba beans to boost protein, will be available in U.S. grocery stores this spring.
• Beyond Meat's U.S. sales have fallen 34% in the first nine months of 2023, prompting the company to cut 19% of its workforce and consider reducing operations in China.
• The company collaborates with nutritionists, doctors, and the Stanford University School of Medicine to develop the new recipe, aiming to address health concerns and compete with traditional meat products.