Beyond Meat Unveils New Healthier Burger to Revive Sales
The company introduces a reformulated burger with reduced saturated fat and sodium, aiming to attract health-conscious consumers and reverse declining U.S. sales.
- Beyond Meat launches a new version of its Beyond Burger, featuring 60% less saturated fat and 20% less sodium, by switching to avocado oil.
- The reformulation marks the fourth generation of the Beyond Burger, representing the most significant update since its debut in 2016.
- The new burger, which also includes lentils, rice, and faba beans to boost protein, will be available in U.S. grocery stores this spring.
- Beyond Meat's U.S. sales have fallen 34% in the first nine months of 2023, prompting the company to cut 19% of its workforce and consider reducing operations in China.
- The company collaborates with nutritionists, doctors, and the Stanford University School of Medicine to develop the new recipe, aiming to address health concerns and compete with traditional meat products.
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