Overview
- Beyond Meat's Q3 revenues fell by nearly 9%, reporting $75.3 million, which was significantly below the expected $86.5 million due to a drop in demand in the U.S. market.
- The decline in U.S. demand is attributed to consumer perceptions of plant-based meats as unhealthy, overly processed, and expensive. Fresh meat alternatives sales fell 21.5%, and frozen meat alternatives sales fell by 6%.
- Despite lowering its prices, Beyond Meat experienced a 34% drop in U.S. retail sales and a 22% decrease in U.S. food services sales in Q3. The company also announced the elimination of 65 non-production jobs, constituting 19% of its workforce.
- While the U.S. demand fell, the international markets saw a significant rise. Retail sales increased by 39% and food service sales jumped by 79%, largely driven by the European demand for Beyond Meat’s products.
- Beyond Meat's shares experienced a 5% drop, closing at $6.62 on Wednesday - a 46% decrease since the beginning of the year. The company's net loss for the quarter was $70.5 million, higher than analysts' expected loss of 89 cents per share.