Overview
- Beyond Immerse is a pea-protein functional beverage offered in three flavors with 10g or 20g protein per 12 oz serving, each with 7g fiber, Vitamin C, and electrolytes, and no GMOs or sugar alcohols.
- The drink is available for a limited time exclusively through Beyond Test Kitchen, the company’s direct-to-consumer site, with broader distribution dependent on consumer response.
- Beyond Meat frames the launch as an expansion outside center-of-plate products, leveraging limited-time DTC drops to test innovations more quickly, according to CEO Ethan Brown.
- A company spokesperson says the beverage is lighter than a smoothie or meal replacement and is positioned for post-workout replenishment.
- The move follows a tough 2025 for the core meat business, with revenue down nearly 20% in the first nine months and shares dipping below $1 in October, as interest in protein-forward drinks grows per Circana and recent offerings from major chains.