Beyond Acquires Zulily for $4.5 Million, Plans Relaunch with Flash Sales Focus

Marcus Lemonis, of 'The Profit' fame, aims to revitalize the online retailer by returning to its original flash sales model targeting women and moms.

Beyond, led by Marcus Lemonis, acquired Zulily's assets including its website, domain names, and customer database.
Zulily, once a leading flash sales site, faced a dramatic shutdown last year after a series of ownership changes.
Lemonis plans to relaunch Zulily by the end of May, focusing on its core flash sales model and expanding product categories.
Beyond aims to leverage Zulily to bolster its position in the off-price market and attract vendors with multiple sales outlets.
Zulily's relaunch under Beyond is part of Lemonis's broader strategy to turn Beyond into a leader in home-related products and services.