Overview

• Beyond, led by Marcus Lemonis, acquired Zulily's assets including its website, domain names, and customer database.
• Zulily, once a leading flash sales site, faced a dramatic shutdown last year after a series of ownership changes.
• Lemonis plans to relaunch Zulily by the end of May, focusing on its core flash sales model and expanding product categories.
• Beyond aims to leverage Zulily to bolster its position in the off-price market and attract vendors with multiple sales outlets.
• Zulily's relaunch under Beyond is part of Lemonis's broader strategy to turn Beyond into a leader in home-related products and services.