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Beyoncé's Cowboy Carter Tour Debuts with Star-Shaped Stage and Ticket Pricing Controversy

The highly anticipated tour kicks off tonight at SoFi Stadium, with unsold seats, discounted tickets, and fan frustrations over pricing dynamics.

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Overview

  • Beyoncé's Cowboy Carter tour, supporting her Grammy-winning country album, begins its 32-date run tonight at Los Angeles's SoFi Stadium.
  • A dramatic, star-shaped stage with a pointed runway has been revealed, showcasing the high production value Beyoncé is known for.
  • Despite Live Nation's claim that 94% of tickets have been sold, thousands of seats remain unsold for certain dates, including tonight's opening show.
  • Fans have voiced frustration over paying high presale prices, only to see better seats later sold at significantly lower rates due to slow sales.
  • Tickets for the opening night are available for as low as $35 on resale platforms, with the tour projected to generate more than $300 million in revenue.