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Beyoncé’s ‘Cowboy Carter’ Tour Boosts Album and Streaming Success

The tour’s launch drives major Billboard chart gains and a 200% streaming surge for her duet with daughter Rumi.

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Overview

  • Beyoncé’s Cowboy Carter Tour began on April 28 in Inglewood, California, with five sold-out shows at SoFi Stadium.
  • The album Cowboy Carter saw a dramatic resurgence on Billboard charts, jumping to No. 64 on the Billboard 200 and returning to the top 10 on Americana/Folk Albums.
  • Streams of Beyoncé’s duet with her daughter Rumi, 'Protector,' surged over 200% in the days following the tour’s debut.
  • The nine-city tour spans the U.S. and Europe, with upcoming three-night performances in Chicago starting May 15.
  • Beyoncé’s daughters, Rumi and Blue Ivy, play active roles on the tour, adding a personal and multigenerational dimension to the performances.