Beyoncé's 'Cowboy Carter' Album Promo Causes Stir with Unauthorized NYC Museum Projections

Several NYC museums, including the Guggenheim, were surprised by unsanctioned projections of Beyoncé's upcoming album promotion.

Promotional projections for Beyoncé's 'Cowboy Carter' album appeared on NYC museums like the Guggenheim, Whitney, and New Museum without their authorization.
The Guggenheim, among others, was not informed or consulted about the projections, sparking discussions on rights and permissions.
Despite the lack of authorization, museums expressed excitement over Beyoncé's spotlight on the cultural landscape and extended invitations to her and fans for upcoming exhibitions.
Beyoncé's album promotion highlights her significant influence and the blending of pop culture with the art world.
'Cowboy Carter,' set to release on March 29, continues to generate buzz with its unique marketing strategies and Beyoncé's exploration of the country music genre.