Overview
- Cécred posted a seven‑minute, Beyoncé‑narrated video titled “The Blueprint” on June 21 that shows Jay‑Z’s multi‑day detangling and the May 30 Roots Picnic reveal of his new afro.
- Beyoncé says Jay‑Z originally grew his locs to show their then‑five‑year‑old daughter Blue Ivy that their hair shared the same texture and that he later chose to comb them out to honor his late father.
- The takedown was presented as a family‑led effort that took six days to detangle plus a seventh day for trim, deep condition and styling, using Cécred’s Detangling Spray, Moisturizing Deep Conditioner and Moisture Sealing Lotion.
- The video shows stylists and family members, including Blue Ivy and rarely seen clips of son Sir, working section by section with tools and long conditioning treatments to preserve length and fullness.
- Beyond explaining the transformation, the film serves as demonstrative promotion for Cécred and adds to conversations about Black hair care, representation, and how patient, product‑driven technique can undo years of locs without heavy cutting.