Overview
- The Cécred video, which was posted on Sunday, June 21, documents a roughly six‑day comb‑out plus an extra detangling day and shows family members working alongside professional stylists to remove nearly eight years of locs.
- Beyoncé says Jay‑Z originally grew his locs to help a young Blue Ivy feel confident about her natural hair and that he chose to comb them out to honor his late father and debut an afro at the Roots Picnic on May 30.
- Hairstylists named in coverage, including Letisia “Lety” Ravelo and Nakia Collins, guided the slow detangling using Cécred tools and products such as the Detangling Spray, Moisturizing Deep Conditioner, Moisture Sealing Lotion and combs, followed by deep conditioning, trimming and a braid‑down.
- The film and stylist statements were released in part to answer social‑media speculation that the afro or prior locs were fake, with the footage and professionals confirming the hair shown is natural.
- The short doubles as brand storytelling for Cécred, raising the label’s visibility as Jay‑Z prepares summer performances and brand activations and fueling wider conversations about Black hair care, family care rituals and representation.