Beyoncé's Cécred Hair Care Line to Launch Exclusively at Ulta Beauty

The brand's first retail partnership marks its one-year anniversary with a nationwide rollout on April 6.

Cécred, Beyoncé's clinically-backed hair care brand, will debut in over 1,400 Ulta Beauty stores and online starting April 6, 2025.
This is the largest exclusive hair care launch in Ulta Beauty's history, with prominent in-store displays and integration into Ulta's salon services.
The brand's Foundation collection, including hydrating shampoo, conditioner, and restoring hair drops, will be available alongside new tools and innovations.
Beyoncé emphasized Cécred's inclusivity, aiming to serve all hair types and challenge biases in the beauty industry with science-backed products.
Cécred's launch coincides with the brand's first anniversary, celebrating its success with 30 awards, 16 patents pending, and strong consumer demand.