Overview

• Cécred hair care products, co-founded by Beyoncé and Tina Knowles, are now available at over 1,400 Ulta Beauty locations and online.
• 7,000 Ulta Beauty stylists have been trained to provide specialized Cécred hair services, including scalp revival and protein treatments.
• 'Cécred Sundays,' a weekly salon event at 200 select Ulta locations, will launch on May 18, offering exclusive treatments and complimentary gifts.
• Cécred’s 16-product line features science-backed formulations free of silicones, parabens, and sulfates, catering to all hair types.
• Independent reviews highlight the brand's ability to enhance moisture, strengthen hair, and improve overall hair health, particularly for textured hair.