Overview

• Cécred, co-founded by Beyoncé and Tina Knowles, is now available at Ulta Beauty stores nationwide and online, marking Ulta's largest exclusive hair launch to date.
• The partnership features over 7,000 Ulta stylists trained to provide specialized Cécred hair treatments, including hydration, protein, and scalp revival services.
• Starting May 18, 'Cécred Sundays' will bring weekly salon events to 200 Ulta locations, offering exclusive services and complimentary gifts for attendees.
• Cécred's 16-product Foundation Collection is science-backed and designed for all hair types, with a focus on curly, kinky, and coily textures.
• Consumers can shop Cécred products online with options for in-store pickup, same-day delivery, and limited-edition bundles featuring exclusive items.