Overview

• Beyoncé launched Chapter 3 of her Levi's 'Reimagine' campaign by modeling denim shorts on Instagram.
• The campaign continues to blend nostalgic recreations of classic Levi's ads with music from her album 'Cowboy Carter.'
• Previous campaign chapters, 'Launderette' and 'Pool Hall,' set the stage with nods to iconic Levi's advertisements from the 1980s and 1990s.
• The 'Cowboy Carter' tour, featuring 32 stadium shows across the U.S. and Europe, begins April 28 in Los Angeles.
• Beyoncé is leveraging social media to promote both the Levi's collaboration and her upcoming tour, driving fan engagement online.