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Beyoncé to Launch Cécred Hair Care Line on February 20

The new line draws on Beyoncé's personal experiences and aims to celebrate the sacredness of hair.

WARSAW, POLAND - JUNE 27: (EDITORIAL USE ONLY)(EXCLUSIVE COVERAGE) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at PGE Narodowy on June 27, 2023 in Warsaw, Poland. (Photo by Kevin Mazur/WireImage for Parkwood)
Beyoncé said she "always dreamt" of carrying on her mother's legacy in the hair and beauty industry.
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Overview

  • Beyoncé announces the launch of her new hair care line, Cécred, set to be available on February 20.
  • The line aims to celebrate and nurture hair, drawing on Beyoncé's personal experiences and her mother's legacy in hair care.
  • Cécred's product range includes cosmetic preparations for hair care, candles, medicated hair care items, electric hair styling tools, and more.
  • The brand emphasizes the sacredness of hair and seeks to build a community for women of all races to share hair care secrets and support each other.
  • Beyoncé's venture into the hair care market follows a trend of celebrities launching their own beauty and hair care brands.