Beyoncé Stuns in Paris to Launch SirDavis Whiskey Brand

The singer celebrated the debut of her new whiskey brand, SirDavis, with a glamorous event in Paris, showcasing her style and family heritage.

Beyoncé wore a gold sequin dress with a plunging neckline and a rhinestone-studded purse shaped like a SirDavis whiskey bottle.
The event featured the Eiffel Tower and Arc de Triomphe as backdrops, adding to the Parisian glamour.
SirDavis is named after Beyoncé’s great-grandfather, Davis Hogue, who was a moonshiner during Prohibition.
Beyoncé partnered with Moët Hennessy to create SirDavis, aiming to introduce more people, especially women, to the world of whiskey.
Jay-Z accompanied Beyoncé, wearing a black suit with a gold star brooch, complementing her ensemble.