Overview
- The seven-minute Cécred video, posted June 21, is narrated by Beyoncé and shows Jay‑Z’s long locs being combed out over several days.
- Beyoncé says Jay‑Z originally grew the locs to show their daughter Blue Ivy that they shared hair texture and to help boost her confidence.
- She says he chose to remove the locs as a tribute to his late father, Adnis Reeves, and that the takedown was planned for his Roots Picnic performance.
- Footage and the video show family members and professional stylists working through a patient detangling process that ended with a styled afro Jay‑Z revealed on May 30 in Philadelphia.
- The film functions as personal storytelling and branded content for Cécred while some earlier details such as exact days and product counts remain publicly unresolved.