Beyoncé Launches SirDavis Whiskey Honoring Her Moonshiner Great-Grandfather

The new whiskey brand, created in partnership with Moët Hennessy, pays tribute to Beyoncé's family legacy and Black history.

SirDavis whiskey is named after Beyoncé's great-grandfather, Davis Hogue, a Prohibition-era moonshiner.
The whiskey blends rye and malted barley, finished in sherry casks for a unique flavor profile.
Beyoncé's involvement extends to the bottle design, featuring a bronze horse logo symbolizing her Texas roots.
Pre-orders are available for $89.99, with retail availability starting in September.
SirDavis is part of Beyoncé's broader efforts to celebrate Black contributions through her various business ventures.