Beyoncé Launches New Hair Care Brand Cécred with Star-Studded L.A. Party

The launch event, attended by celebrities and industry insiders, showcased the brand's commitment to creating a 'sacred space' for hair care.

Beyoncé introduced her new hair care line, Cécred, with a lavish all-white themed party in Los Angeles, attended by her mother, Tina Knowles, and daughter, Blue Ivy Carter.
The brand, inspired by Beyoncé's experiences in her mother's salon, aims to transform hair care into a sacred, soul-lifting experience.
Cécred's Foundation collection features a range of products including shampoos, conditioners, a treatment mask, and a hair oil, all designed to cater to diverse hair needs.
In partnership with BeyGood, Cécred will offer $500,000 in small business grants and cosmetology school scholarships.
Beyoncé's outfit for the event, a white Prabal Gurung ensemble with De Beers jewelry, added a touch of Western glam to the occasion.