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Beyoncé Launches 'Cowboy Carter' Tour with Star-Shaped Stage and Ticketing Challenges

The 32-date stadium tour kicks off in Los Angeles, as fans react to unsold seats and price drops despite Live Nation's high sales claims.

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Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards held at the Dolby Theatre on April 1, 2024 in Los Angeles, California. (Photo by Michael Buckner/Billboard via Getty Images)
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Overview

  • Beyoncé's 'Cowboy Carter' stadium tour begins April 28 at SoFi Stadium in Los Angeles, spanning 32 shows across the U.S. and Europe.
  • A social media preview revealed an elaborate, star-shaped stage, fueling anticipation for the high-production tour supporting her Grammy-winning country album.
  • Ticketmaster data shows thousands of unsold seats, including over 3,200 for opening night, with ticket prices dropping to as low as $35 in some cases.
  • Fans have expressed frustration over presale pricing disparities, as many paid premium prices only to see better or cheaper tickets become available later.
  • Live Nation claims 94% of tickets have been sold, while Billboard projects the tour will generate approximately $300 million in revenue.