Beyoncé Launches Cécred Haircare Line with a Focus on Diversity and Inclusion

The new brand aims to cater to a wide range of hair types and textures, emphasizing the importance of haircare rituals.

Beyoncé's new haircare brand, Cécred, officially launched, offering products for all hair types from straight to coily.
The brand emphasizes inclusivity and the significance of haircare rituals, drawing inspiration from Beyoncé's personal and family experiences.
Cécred introduces a range of products including shampoos, conditioners, treatments, and a unique Fermented Rice & Rose Protein Ritual.
Beyoncé announces a $500,000 fund through BeyGOOD for cosmetology schools and salons, supporting the beauty industry and promoting entrepreneurship.
The launch is accompanied by a strong focus on community and giving back, with scholarships and grants aimed at fostering talent and supporting salon businesses.