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Beyoncé Launches Cécred Haircare Line with a Focus on Diversity and Inclusion

The new brand aims to cater to a wide range of hair types and textures, emphasizing the importance of haircare rituals.

Beyoncé. Image: courtesy of Cécred.
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Overview

  • Beyoncé's new haircare brand, Cécred, officially launched, offering products for all hair types from straight to coily.
  • The brand emphasizes inclusivity and the significance of haircare rituals, drawing inspiration from Beyoncé's personal and family experiences.
  • Cécred introduces a range of products including shampoos, conditioners, treatments, and a unique Fermented Rice & Rose Protein Ritual.
  • Beyoncé announces a $500,000 fund through BeyGOOD for cosmetology schools and salons, supporting the beauty industry and promoting entrepreneurship.
  • The launch is accompanied by a strong focus on community and giving back, with scholarships and grants aimed at fostering talent and supporting salon businesses.