Overview

• Beyoncé's new hair care brand, Cécred, launched with a focus on inclusion and product performance, inspired by her family's hair care rituals.
• The brand has been met with mixed reviews, with some questioning its marketing towards those with textured hair.
• Cécred joins a growing list of celebrity beauty brands, leveraging Beyoncé's fame to enter the competitive beauty industry.
• Critics argue that celebrity brands need to offer more than just a famous name, emphasizing the importance of authenticity and product quality.
• The success of celebrity beauty brands like Fenty Beauty highlights the potential for Cécred if it can resonate with its audience and fill a market gap.