Overview
- i‑D published an exclusive Beyoncé cover and an interview excerpt on Oct. 26, 2026, and is selling a limited eight-page Cécred poster zine with the print edition scheduled to ship on Nov. 10.
- Beyoncé reminded readers she is the sole founder, visionary and investor of Cécred and said the products perform so well that people who dislike her music still use them.
- The feature stresses the brand’s family origins, noting Tina Knowles serves as vice chairwoman and that decades of salon experience shaped product development.
- Cécred launched in February 2024 and has built early commercial momentum through flagship items like the $56 Edge Drops serum and exclusive retail distribution at Ulta Beauty.
- The i‑D campaign uses scarce, high-fashion print marketing and imagery to position Cécred as a credibility-first beauty label, a strategy that could support further UK expansion and wider retail growth.