Overview

• None of the six scheduled Cowboy Carter concerts at Tottenham Hotspur Stadium sold out by June 11, leaving hundreds of empty seats each night.
• Top-tier tickets initially peaked at £950 and some presale seats at £620 before prices were cut to as low as £141.60, sparking buyer frustration.
• To avoid visible gaps in the stadium, Beyoncé’s team has given unsold tickets to low-income families through London food banks and soup kitchens.
• Critics have lauded the tour’s ambitious 40-song set and production value, but competition from other major tours and the proximity to her 2023 Renaissance tour have slowed demand.
• Ticketmaster confirms that organizers reviewed pricing ahead of the shows, and some attendees reported last-minute seat changes and complimentary upgrades amid the adjustments.