Overview

• The short film “The Denim Cowboy” unfolds in three visually distinct chapters—The Ice, The Heat, and The Smoke—that echo her Renaissance and Cowboy Carter eras.
• Timothy Olyphant features in the motorcycle-driven final chapter while country artist Willie Jones appears in the Heat segment.
• Fans on social media interpret chapter titles and imagery, like trading a horse for a motorcycle, as clues to a rock-oriented third album.
• This release follows Beyoncé’s initial Levi’s ads—“Launderette,” “Pool Hall,” and “Refrigerator”—launched in September 2024 to coincide with her musical acts.
• The Levi’s denim collection tied to the short film will be available for purchase Thursday on Levis.com.