Beyoncé Debuts Second Levi's Campaign with Crystal-Embellished Denim Look

The 'Pool Hall' campaign reimagines a classic Levi's ad and showcases Beyoncé's song 'Levii's Jeans' from her Grammy-winning album 'Cowboy Carter.'

Beyoncé stars in Levi's 'Pool Hall,' the second chapter of their 'Reimagine' campaign, inspired by the brand's 1991 ad of the same name.
The campaign features Beyoncé in a custom crystal-embellished denim-on-denim outfit, styled to celebrate individuality and reinvention.
Actor Timothy Olyphant joins Beyoncé in the ad, playing her opponent in a high-stakes game of pool set to her song 'Levii's Jeans' with Post Malone.
The collaboration highlights Levi's focus on modernizing its iconic styles while emphasizing its appeal to women and younger demographics.
Levi's plans to continue the 'Reimagine' campaign throughout 2025, building on its success in driving demand and brand affinity.