Overview

• Beyoncé stars in Levi's 'Pool Hall,' the second chapter of their 'Reimagine' campaign, inspired by the brand's 1991 ad of the same name.
• The campaign features Beyoncé in a custom crystal-embellished denim-on-denim outfit, styled to celebrate individuality and reinvention.
• Actor Timothy Olyphant joins Beyoncé in the ad, playing her opponent in a high-stakes game of pool set to her song 'Levii's Jeans' with Post Malone.
• The collaboration highlights Levi's focus on modernizing its iconic styles while emphasizing its appeal to women and younger demographics.
• Levi's plans to continue the 'Reimagine' campaign throughout 2025, building on its success in driving demand and brand affinity.